Many SEO professionals do not understand why the pros always have an advantage. No matter how many links, how many landing pages, they just never hit the top of the Search Engine Results Pages. The truth is, the pros have a few advantages.
Search Engine Optimized Code
Webmasters will take the time to clean up their code so they can rank high on MSN. They don’t realize that clean code is not enough. To rank high and have your site look like it was made by a pro, the site must be W3C validated .
Complete article on How the SEO Pros Remain at the Top of the SERPS
Infoseek and AltaVista were the first major crawler based search engines to support Meta keywords Tag in 1996. Inktomi and Lycos too followed thereafter.
The whole objective of SEO is to tell the search engines which websites need to be placed on the top of the Search Engine Rank Positions (SERPs). Many Do-It-Yourself SEO webmasters spend months trying to reach the top of the SERPs, only to ruin their chances before googlebot finishes reading the <head> section of the website.
Complete article on Making The Most of SEO With Head Tags
Ask Crawler Search Engine
The ASK crawler follows redirects, and Herf links, to a website. If you do not see the ASK crawler in the log files, then increase the number of links to your website/blog. Sitemaps are also vital to getting the ASK crawlers to visit your website.
This does not guarantee that the website will be indexed. Adding an ASK search, or an ASK SAFE FOR KIDS search will attract the crawlers.
The ASK Robot name is TEOMA.
The NOYDIR command is fully explained in my previous Yahoo Provides NOYDIR Opt-Out Of Yahoo Directory Titles & Descriptions post. Only Yahoo supports this, but none of the other major search engines used Yahoo titles and descriptions for listings, so it doesn’t really matter for them.
Hiring a SEO professional is a good idea. They own several thousands of dollars worth of software that take the mystery out of SEO. Do-It-Yourself (DIY) rarely produces the same results as working with the professionals, but it can help a small business get started. The fundamental aspect of any SEO campaign is the keywords.
Complete article on DIY Keyword Marketing
Adobe has now released tools to Goolge and Yahoo so they can Index flash, swf, files. It is more likely that it is another ploy on Adobe’s part to sell their products. This means that the average webmaster will not have the tools needed to upgrade their current files, unless they want to pay Adobe for the privilege.
It is hard enough for SEO/SEM professionals to get web designers to optimize their websites. How hard can it be to change the name of an image to a keyword, ad alt tags, or use navigation systems with keywords in them? Complete article on Search Engines Learn to Crawl Flash
I recently enjoyed the lecture “Search and Society” from Berkly’s online lecture series by Marti Hearst. It is comforting to know that even the big companies are as terrified of search as DIY webmasters are. Search is an incredibly valuable tool. It isn’t surprising that a ‘real world’ advertising agency became the biggest online advertising company, Google. The power of search lies in the fact that it is ‘possible’ to track data. This is the basis of Web 3.0’s data mining-toolbars and PC based widgets.
The next generation of search and page rank will give the user the power they tried to usurp under Web 2.0. In Web 3.0, everything done will be recorded, in theory. Complete article on The Power of the Search Engine Search Tools
We’ve all seen the local search results pop up in Google or Yahoo at one time or another. They tend to display whenever you enter a keyword with a city or location as your search phrase. They look like this:
You can see the first 3 results are paid listings and then Google shows the Local results. Local results are the new #1 position! The original #1 organic listing is below the fold and was pushed down there by 10 new businesses that sit next to a map image, which we know draws the eye to the listings.
