We all know that Google can’t "read" or "see" content within videos, so there’s no way to gain search engine rankings from video, Right? Or is there…

Anyone who uses Google Analytics knows that Google measures the "Avg Time on Site" , so when a visitor comes to your page, Google tracks how long the visitor stays on that page. So let’s assume you have a site about "baby gifts". And, you have a page ranked #10 for the keyword "baby gifts for boys". When a searcher finds your listing and clicks over to your page, Google tracks how long they stay there. Do they leave within seconds by hitting the back button? (also called a "bounce rate" ) Or do they spend two to three minutes looking at all your baby boy gifts?

If your bounce rate is high and visitors don’t stay long, Google will assume that the visitor didn’t find what they were looking for, and then lower your positioning for that keyword . And, the opposite is true too!

Complete article on Embed Video to Boost Search Engine Rankings

Keyword Marketing

Keyword marketing is one of the most difficult aspects of web management to master. There are several types of web users. These groups of web users are divided by education level, culture, dialect. A university graduate will not use the same keywords as someone who is new to the web.

In a perfect world, webmasters could make a list of the best 50 keywords and use them through their whole website. Each group uses their own keywords. These target demographics include:
Complete article on An SEM’s Look At Keyword Marketing

Yahoo has added SearchScan to their search results. SearchScan was created by McAfee to determine unsafe websites that either carry a virus, have downloads that contain spyware, or that share your email addresses with third parties.

Here’s what Yahoo search results look like with the new SearchScan:

Complete article on Is Yahoo SearchScan Killing Your Traffic?

KeywordLuv, for those who don’t know, is a Wordpress Plugin that allows commenters to place their main keywords in the “Name” field of the comment, and KeywordLuv only hyperlinks the keywords. Here’s an example…

If the commenter puts TheirName@Keywords as shown here:

Then it will show up once the comment is posted to look like this:

Jenn from SEM Hints Says:

Which is a much better backlink than the other alternatives, which either just hyperlink your name, or you only put your keywords in the name field, which looks spammy. Complete article on KeywordLuv Commenting: Effective Link Building or Black Hat Strategy?

Search Engine Marketing. The term is one that is heard all over the web and for good reason. It is the aspect of SEM that makes a website more likely to climb up the SERP (search engine results page) and the SERP is where the majority of the traffic to a website is originated. But, how can you climb the SERP quickly and easily…you can’t.

Complete article on We’re Movin’ On Up: To the Top SERP

One key element to increasing market share and making your business known is through article submissions. There are a million and one ways to submit articles to these directories, but one thing remains constant among them all, they are all noted by those Google (and other search engine) bots. Once an article has been “read” by the bots, in a directory, you can expect some link juice flowing into your site, but don’t over do it. Complete article on The Ins and Outs of Article Submission

When it comes to running a business, the authenticity of the information you provide to your clients and customers will help them to choose if your business is the right one for their needs. When a business falls outside of your general or advanced niche knowledge the customer will know. They will see that the information you are passing along is just regurgitated and replayed information with no new insight common with businesses that truly understand their niche.

Complete article on The Importance of Niche Knowledge in Business