Google Adwords has already stirred up controversy about their new Automatic Matching option (currently in Beta). Certain Adwords’ users were sent an email back on May 20 notifying them that their account would now have a new option enabled on June 3, 2008 called “Automatic Matching”.

Automatic matching will scan your landing pages, your ads, and keywords to find relevant search terms to list your ads for “identified queries where the ad is likely to perform well.” - Adwords

This new ‘feature’ is only supposed to run off the available money in your daily budget. So, if you’re maxing out your daily budget, automatic matching will have little or no effect. Google also states that your average cost-per-click and click-through rate will remain the same, regardless of automatic matching.
Complete article on Google Adwords Automatic Matching: Pros and Cons

Relevance is the name of the game when it comes to search. Searchers want meaningful results when they perform queries. Advertisers want searchers who are genuinely interested in their products and services. Search engines want quality results to keep both searchers and advertisers coming back. Complete article on Get Positive Results with Negative Keywords

First of all I would like to say thanks to SEM HINTS for giving me this opportunity to make some posts in the topic search engine optimization and marketing, which is something I can’t do in my own blog where all my posts focus on how to make money on facebook. Complete article on Does Your Google AdWords need some SEO?

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There’s always talk about which strategy of generating traffic is better. The true loyal members in their departments have continuous arguments on why they are better but honestly, I think you need both to find out what works for your site. I’ll leave it up to you to decide. Complete article on PPC vs SEO